"Three Good Reasons"
"Diatron develops, manufactures and markets hematology analyzers, clinical chemistry analyzers, and associated reagents for human medical and veterinary use.
The company was founded in Budapest, Hungary over 30 years ago and is one of the top 5 global hematology analyzer manufacturers. Since its inception, Diatron has been at the forefront of laboratory diagnostics. Today, our product range includes hematology analyzers, hematology reagents (both for our own and other manufacturers’ analyzers), hematology control material, clinical chemistry analyzers, clinical chemistry reagents and clinical chemistry controls."
Very Exciting Biomedical Project
I was comissioned to develop a presentation for Diatrons three main instruments in their core markets hematology, clinical chemistry and immunoassays.
The CAD data received from the client could easily be imported into Cinema 4D where I developed the shaders according to the material specifications. Redshift was the render engine of choice.
As we needed to animate some parts of the instruments I needed to rig the doors and the screens, because they had kind of hydraulic supporters and had to be moved properly. So it was like rigging basic robot movements.
We brought movement to the rather static instruments through animating the trays and tubes pretending the process of analyzing.
Processing all the CAD data from the client worked very well. But then we only had these static mashines. We wanted to make them somehow more interesting. After receiving informations from Diatron's engineers about how the instruments move in the real life, we then rigged and animated the doors, trays, screen arms and a few elements more. That way the instruments became actors in our clean minimalistic environments.
Concept, Creative Direction and Art Direction and Design: Zoran Marjanovic
3D Production and Post-Production: Zoran Marjanovic
Soundstudio: Die Stube
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