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Perfect Hair Care – Perfectly Visualized

Key visuals in 3D that bring the problem, solution, and effect to life.

Client

Side Door Hippies / Wella

A series of 3D key visuals effectively showcase the product’s impact in a clear and engaging way. The result: eye-catching POS displays that resonate with customers.

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Visualizing hair care products is an art — especially when the goal is to showcase not only the problem but also the product and its effectiveness. I had the exciting opportunity to take on this challenge for one of the leading hair care brands.
 

The result? A stunning 3D key visual that grabs attention at the point of sale and delivers a clear message. I can’t wait to see the final displays in stores!

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A series of 3D key visuals effectively showcase the product’s impact in a clear and engaging way. Each visual tells its own story, highlighting the problem, the solution, and the transformation. By combining precise detailing with an appealing aesthetic, these POS displays immediately capture attention. This not only increases visibility but also builds customer trust in the product.

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A microscopic view of a hair strand, showcasing the key elements that positively impact the hair care treatment — designed to repair and strengthen hair sustainably.

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The 3D key visuals are designed as static images, but they could be even more impactful as an animated film. Motion, dynamics, and additional visual effects would enhance the product’s effectiveness even further. So, if you have a similar challenge—bring it on! I’d love to create innovative solutions.

Credits

Client: Side Door Hippies / Wella

Concept: Wella
3D Development, modelling and production: Zoran Marjanovic

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