Mounjaro Mode of Action

Mounjaro -
Mode of Action

®

Scientific Precision Meets Visual Elegance

Client

Havas Life Düsseldorf for Lilly

"Mounjaro is an injectable prescription medicine that is used along with diet and exercise to improve blood sugar (glucose) in adults with type 2 diabetes mellitus."

Source: https://medical.lilly.com/

Scientific Precision Meets Visual Elegance

When Havas Life Düsseldorf approached us to bring their vision for Mounjaro® to life, our task was clear: transform a complex mechanism of action into a visually compelling and scientifically grounded film – without losing the emotional weight and aesthetic clarity needed to resonate with a medical audience.

We were responsible for the full 3D production of the film, which included not only animation and rendering but also custom modeling of all proteins, cells, and receptors involved. Using data from international protein structure databases (such as RCSB PDB), we reconstructed the molecular landscape with high fidelity – making sure every structure was accurate, but also stylized with intention.

From Raw Data to Designed Molecules

Rather than relying on generic assets, we created every visual element from scratch – tailored to both scientific truth and cinematic design. Each protein was sculpted, textured, and animated to reflect its biological behavior, while cell membranes and microenvironments were built to support a sense of space and depth. The result is a world that feels both real and art-directed.

The voice of the film was cast specifically to balance clarity with gravitas. We guided the voice talent to find a tone that sits comfortably between scientific authority and narrative warmth – a subtle but critical component for engaging professional viewers.

Production Leadership with Purpose

Our role extended beyond animation. We led the entire production process, aligning medical accuracy with creative direction, coordinating postproduction timelines, and ensuring seamless delivery. This kind of production supervision is core to what we do: bridging science, storytelling, and execution under one visual language.

Because Science Deserves Style

We believe that medical storytelling doesn’t have to be sterile. In fact, it shouldn’t be. Science has rhythm, movement, and emotional resonance – and when translated right, it becomes deeply human. The Mounjaro® film embodies that belief: bold in form, precise in content, and designed to make complexity feel intuitive.